![]() Next, you need interested consumers looking for said content. First, there needs to be a scene to cover. ![]() Realistically, I know that in order for publications like that to exist, a lot of things need to be in place. Without dedicated media outlets, hip-hop in the Carolinas will be relegated to permanent subculture status. ![]() Allen Ginsberg said it best: “Whoever controls the media, the images, controls the culture”. Yes, it would be dope for there to be XXL equivalent, but at this point I’d take a Carolina-focused version of Complex one where news, music and fashion are interwoven into digestible content. It is my opinion that if the culture is to expand out of its current threshold, there needs to be a go-to source for the aggregation of hip-hop news and information. ![]() Quite the contrary, I’m saying your work needs to be seen, and the fact that I don’t know that you exist is a problem. But I am definitely plugged in enough to know about a dude who reportedly takes videos of himself sitting in a studio with shiny jewels around his neck and stacks of money on his stomach.īut the entire situation brings up a larger point: either I’m not as connected to the scene as I thought I was, or there is no reliable information infrastructure for Carolina-based hip-hop - and that needs to change.īefore I go any further let me say this: to anyone reading this who is doing the daily work of documenting hip-hop culture in either of the Carolinas, please understand that I am not trying to belittle your work. Secondly, if this is true, how on Earth was I caught unaware by his existence? I’m not going to pretend that I’m one of those guys that know everything about local South Carolina rap. So since we have no way to refute the claim, my answer to the “is Blacc Zacc the richest rapper in South Carolina” question is.“I guess so.” In the absence of a dense analytical discussion where interested parties debate a methodology to define what “richest rapper” actually means, we don’t have anyone to point to as competition for Blacc Zacc. He tragically died of a heart attack in 2014, at the age 19, but his song “Freak Hoe” will live on forever. The closest we had to a true “this guy could be a national star” artist was the late, great Speaker Knockerz. We have no Southern hip-hop pioneers like 9th Wonder, Little Brother, or even a Petey Pablo to claim. And unlike our neighbors to the north, we have no J. That is to say, no one will confuse us for being Atlanta. It was obvious to me that he was joking but, nonetheless, it stirred a few thoughts within me.įirst, when you think about it, how hard is it to be the “richest rapper in South Carolina?” (Answer: Not very hard.) It’s not like the Palmetto State is some kind of a hotbed of mainstream hip-hop talent. According to the Instagram photo I was tagged under, Blacc Zacc’s claim to fame is that apparently he considers himself the “richest rapper in South Carolina.” My friend then inquired as to whether I could confirm this claim to be true. A couple of days ago, a homie tagged me under the picture of a Columbia, South Carolina, based rapper named Blacc Zacc.
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